Hello all,
I need to analyze the effect of prominence of a label on purchase intention.
The way I tested prominence in my survey was to showcase several images of labels and have the participants respond with no (1) or yes (2). Now I wanted to perform an ANOVA with purchase intention as dependent variable and prominence (known/unknown label) as fixed. Is that the correct way to do it?? If so, how do I interpret the result? Or do I have to compute a new variable or something else?
Thank you for ANY help!
Best,
Cici
Yes/no variable in ANOVA
Re: Yes/no variable in ANOVA
hi,
an ANOVA wouldn't be suitable here. you'll want one of the analyses under the 'Frequencies' menu.
cheers
an ANOVA wouldn't be suitable here. you'll want one of the analyses under the 'Frequencies' menu.
cheers