jamovi

Hello all,
I need to analyze the effect of prominence of a label on purchase intention.
The way I tested prominence in my survey was to showcase several images of labels and have the participants respond with no (1) or yes (2). Now I wanted to perform an ANOVA with purchase intention as dependent variable and prominence (known/unknown label) as fixed. Is that the correct way to do it?? If so, how do I interpret the result? Or do I have to compute a new variable or something else?

Thank you for ANY help!

Best,
Cici

hi,

an ANOVA wouldn't be suitable here. you'll want one of the analyses under the 'Frequencies' menu.

cheers